Even the best rides start long before you’re in the saddle. They start with the gear the tights that don’t slip halfway through a hack, the rug that actually survives a muddy roll, the grooming kit that makes your horse gleam at a show. That’s where GS Equestrian steps in. Since 2010, this Devon-based brand has been quietly raising the standard for equestrian shopping, blending affordable performance wear with reliable horse care essentials, all delivered straight to your door.
A Brand Built by Riders, for Riders
GS Equestrian isn’t just an online store it’s a team of riders who know exactly what life at the yard feels like. They launched with a simple promise: equestrian gear should be accessible without compromising on quality. That promise has shaped their catalogue into a mix of big-name brands like Shires, Weatherbeeta, and Horseware, alongside their own in-house line of affordable riding wear.
Recognition followed quickly. In 2019, they were named BETA Online/Mail Order Retailer of the Year, an award that reflects their customer-first approach, reliable delivery, and genuine understanding of what riders need. And they’re not only looking after customers they’re looking after the planet too, with a solar-powered warehouse that keeps operations sustainable.
For Riders: Everyday Gear That Works Hard
One of GS Equestrian’s strongest draws is its riding wear. Their line of tights, breeches, and jackets has become a staple for UK riders who want kit that’s functional and flattering. Customers often highlight the comfort of silicone-seat tights, the breathability of base layers, and the durability of outerwear that actually stands up to the famously unpredictable British weather.
It’s clothing designed to move seamlessly from mucking out stables to grabbing a coffee in town. And unlike many equestrian brands, the price point keeps it realistic. Riders describe the gear as “premium quality without the luxury markup,” which explains why their own line is as popular as the heritage labels they stock.
For Horses: Rug Room to Groom Room
Of course, GS Equestrian doesn’t forget the horses. Their catalogue covers everything from turnout rugs tough enough to withstand cheeky ponies rolling in the mud, to bridles and halters built for daily use, to grooming kits that keep coats show-ring shiny. Nutrition and supplements round out the offering, ensuring horses are cared for from the inside out as well as on the yard.
The beauty of shopping here is convenience. Instead of bouncing between tack shops and feed suppliers, riders can sort both horse and rider essentials in a single order, with free delivery on purchases over £60.
Beyond the Yard: Country Style Included
GS Equestrian’s reach goes beyond tack and turnout. Their range of country wear fleeces, polos, waterproofs, padded jackets gives riders and country lovers versatile staples that work as well at the yard as they do at the pub. It’s clothing that blends the practicality of outdoor life with the polish of everyday style.
Why Riders Choose GS Equestrian
Here’s what keeps customers loyal:
- Affordable gear that doesn’t compromise on quality – especially their own riding wear line.
- Trusted brands in one place – Shires, Weatherbeeta, Horseware, and more.
- Sustainability with purpose – solar-powered warehouses reduce their footprint.
- Community support – every order can include a donation to the Riding for the Disabled Association (RDA), helping fund therapy sessions and yard care across the UK.
The Final Canter
GS Equestrian proves equestrian shopping doesn’t need to be complicated, overpriced, or exclusive. They stock the essentials riding wear, rugs, tack, supplements, grooming kits with a balance of affordability, reliability, and style. Add in their commitment to sustainability and their partnership with the RDA, and you get more than a retailer. You get a brand that’s part of the equestrian community.
Whether you’re tacking up for your first lesson, upgrading gear for competitions, or just replacing that rug your horse gleefully destroyed, GS Equestrian has your back.