Let’s face it, getting dressed should be a joy, not a chore. The pieces you wear every day should make you feel confident and comfortable, giving you the freedom to move through your day with ease and style. That’s the idea behind Klayd, a UK-based brand that’s redefining the concept of “basics” with a touch of luxury, a whole lot of purpose, and a mission to empower women through their clothes. Founded by Paula, an Indonesian-born designer, Klayd is a brand built on the belief that everyday essentials can be both effortlessly stylish and ethically made. It’s about clothing that doesn’t just look good, but also feels good, inside and out.
Klayd is a UK brand specializing in “luxury basics” and shapewear designed to sculpt and smooth your silhouette without sacrificing comfort. The brand is dedicated to ethical and sustainable practices, using recycled and eco-friendly materials. As part of its commitment to making a positive impact, Klayd partners with a reforestation project to plant one tree for every product sold. Their collection, available in inclusive sizing from XS to 4XL, is made to make you feel confident and empowered every day.
The Heart of Klayd: A Story of Comfort and Confidence
Klayd’s origin story is rooted in a personal journey. As a petite woman, founder Paula knows how challenging it can be to find basics that fit perfectly and flatter every body type. This personal mission is the driving force behind the brand’s commitment to creating a line that celebrates and supports all women, regardless of their size or shape. Paula’s heritage is also woven into the brand’s identity, with all of their collections being proudly manufactured in Indonesia and their core product colors lovingly named in Indonesian, adding a unique and meaningful touch to the brand’s story.
Klayd’s products are designed with this ethos in mind, focusing on two core principles:
- Sculpting Essentials: This collection is built to be your secret weapon for a smooth, confident look. The pieces gently sculpt and smooth your natural silhouette without the restrictive feeling of traditional shapewear. They are crafted from a super-soft, double-layered signature fabric that provides coverage and support while being breathable and comfortable. Key pieces from this collection include sculpting tank tops like the “Deep V Long Sleeve Top” and the “Square Crop Tank,” as well as supportive bodysuits and flattering dresses. These are the versatile foundation pieces that can be layered or worn on their own, making them perfect for any occasion.
- Everyday Comfort: For those moments when you want to feel relaxed and at ease, this collection is all about elevated, super-soft basics you’ll reach for day in and day out. Klayd has carefully selected responsibly sourced fabrics for their luxurious feel against the skin, ensuring each piece is as comfortable as it is stylish. The “Everyday Comfort” line uses Lenzingâ„¢ Viscose, a sustainable and eco-responsible material. This collection includes a range of lounge cardis, trousers, and bralettes that are perfect for creating a chic, minimalist look without compromising on comfort.
A Collection with a Purpose and a Promise
Klayd’s commitment goes far beyond just creating beautiful clothes. The brand is deeply dedicated to ethical and sustainable practices, making it a choice you can feel good about.
- Eco-Conscious Materials: Klayd has integrated eco-friendly practices into their brand from the very beginning. Their signature collection uses 75% recycled polyester, which is a major step towards reducing landfill waste. They also use reclaimed, unused fabrics for their tote bags, further minimizing their environmental footprint. Even their packaging reflects this commitment, with boxes made from recycled materials and biodegradable ink, and a packaging bag made from cassava-based fully biodegradable materials.
- Ethical Production: The brand proudly manufactures its clothing in Indonesia, ensuring all their factories adhere to the highest labor standards. Their production model focuses on vertical sourcing, meaning the product is sourced and produced in one country, which reduces the need for extensive transport and lowers their overall carbon emissions.
- A Positive Impact: Klayd believes in giving back. For every single product purchased, the brand partners with LindungiHutan to plant a tree, a tangible effort to combat deforestation and support community projects. This initiative allows customers to be part of a larger mission, making their purchase more meaningful.
More Than Just Clothes
Klayd is more than just a clothing brand; it’s a movement towards a more conscious, confident, and comfortable wardrobe. With their inclusive sizing (from XS to 4XL) and a focus on transparency, Klayd is built for every body, every day. Their pieces are designed to be classic and long-lasting, encouraging a “capsule wardrobe” approach to dressing. They are meant to be a foundation of your wardrobe pieces you can wear again and again, styled in countless ways.
So go ahead, explore the collections at Klayd and find your new favorite essentials. Because when you feel good in what you’re wearing and know your choices are making a difference, you can take on anything.